Aks means reflection.

Most fragrance sold as Indian is sold as spectacle — heavier, louder, sweeter, built to announce itself. That is not how India smells to the people who live in it.

AKS starts from memory instead. A lime cut open in a Kolkata kitchen. Wet soil after the first Kerala rain. Mogra on a wet Mumbai evening. Each fragrance takes one of those moments and builds outward, so what you wear is not a place but the feeling that place left with you.

Five fragrances make up the debut collection. Each is an eau de parfum, 50 ml, bottled in India.

Wear it and you don’t carry a country. You carry a reflection of yourself.